In the war for subscribers, offering a lower price point can encourage sign-ups – and this is especially true among the younger demographic, a target market for these new streaming services and the users most likely to struggle to afford access. The new countries where student pricing is now available includes: Austria, Australia, Belgium, Brazil, Canada, Chile, Columbia, Czech Republic, Denmark, Ecuador, Estonia, Finland, France, Greece, Hong Kong, Hungary, Indonesia, Ireland, Italy, Japan, Lithuania, Latvia, Mexico, Netherlands, New Zealand, Philippines, Portugal, Singapore, Spain, Switzerland, and Turkey. The company announced today that its roughly half-priced version of its Premium service is now available to students who qualify in 33 new countries, in addition to the U.S., U.K., and Germany where student pricing is already offered. Hot on the heels of Pandora’s public launch of its on-demand streaming service, Pandora Premium, rival Spotify is looking to make its service more appealing to younger users by rolling out discounted student pricing to more countries around the world.

Spotify student price